Going to the Hammam on a weekly basis, is till this day very common in Morocco. The practice is part of the beauty secret. It’s an important purification ritual as well as an opportunity for women to bond and catch up on gossip.
The heat and steam used helps open the skin's pores releasing toxins, bacteria and other impurities making it ready for a deep exfoliation. Women would cover themselves with Beldi soap, a gel-like formula made from olive or Argan oil. Then, the body is exfoliated with a “kiss” which is an exfoliating mitt, dead skin and bacteria sloughed off cleaning and opening the pores to stimulate the lymph and circulatory systems.